Imagine this: A potential client in need of services you offer comes across one of your advertisements and decides to check you out. What do they do next? They go online and examine your law firm’s website to see if they feel like they can really trust you.
Your website is your brand, and in many cases provides the first impression your potential clients will have. It must not only deliver the right written message, but must give the right visual impression. Do you need to come across as powerful? As knowledgeable? As sympathetic? As trustworthy? Believe it or not there are principles of solid website design which can send the correct subconscious message.
Many companies offer web design for lawyers and simply hand out generic templates. Today’s savvy consumer can recognize when a site is designed by Dex or Lexis Nexis and often dismiss it as yet another boilerplate page. You need a design which is customized to your brand, to your image, and to your target audience. A web template will not cut it.
Our web design services can be included in the total marketing package, or purchased separately. When you get our team on your side we will create a customized website based on your goals. We create website content which stands out from the pack and stays in line with ethical standards. We can integrate your site with social media sites such as Facebook, LinkedIn, Google+, and Twitter.
TruCounsel Marketing can help your firm improve your website and your brand. When combined with your other marketing and advertising efforts, a powerful website becomes the tool which gets people to pick up the phone. Contact us today for a free analysis of your website.