18 Feb Some Tips for Getting the Most Out of Your Facebook Advertising
If you’re advertising on Facebook, then you’re likely already aware of how effective it can be. But, there are always things that you can be doing better, and we’re here to share some tips for how you can up your Facebook advertising game, converting more sales and garnering more followers in the process.
Tips for Images
Facebook is overwhelmingly a visual experience. Sure, people like to post long diatribes about their days, but by far the most noteworthy things on any newsfeed are video and images. For this reason, you should put a lot of thought into the images you’re using in your Facebook advertisements.
• Be Colorful! And also try to make sure that the colors in your ad stand out. If, for example, you make an ad that’s heavy on blues and whites, then you’re just going to blend into the Facebook background.
• Follow Facebook’s image guidelines. Facebook can be accessed on a variety of different devices, so make sure you follow their size guidelines. If you don’t, then your images may look wonky for certain users.
• Choose the right images. Remember that this is the viral world of social media, so pictures of happy people, pets and children perform especially well. It may seem silly, but it’s true!
Tips for Text
Facebook involves a lot of scrolling, as you likely well know. That means you don’t have a lot of time to get your message across. So, keep the text that you use in your Facebook advertisements short and to the point, almost like a small ad in a local newspaper. As always, make sure that there is an incredibly clear call to action. Once you’ve hooked them in with an eye-catching image, make sure that they know what they’re supposed to do next.
Target Your Advertisements
One of the big benefits of advertising through Facebook is in the way that it allows you to directly target certain kinds of individuals. So, before you embark on any Facebook advertising campaign, take the time to carefully consider to whom you want your advertisements to be targeted. Are they male, female or both? Young or old? Do they have children? Is there a particular product or service that’s related to yours that they might already be expressing an interest in? These are all things that you can use to narrowly target specific people with your ads. Specific demographic targeting is a strength of advertising on Facebook.
Stay on Top of Your Metrics
This one is practically a given, but it’s just one of those things that bears repeating. Facebook provides you with a tremendous amount of information regarding the performance of your advertising campaigns. Make sure you pay close attention to how those campaigns are performing, as this will help you to find ways of adjusting your tack. If you really want to get scientific about it, you can try running several similar advertising campaigns on a short-term basis in order to see which one performs the best. Once you’ve done that, you can invest more time and money into the best performing one.
Facebook provides one of the best platforms for marketing to the people you want to market to. So, even if you don’t see immediate success, keep at it. All of the people you want to reach are there, it’s only a matter of time before you get to them!Some Tips for Getting the Most Out of Your Facebook Advertising by staff