The Things That Make Web Content “High Quality”


05 Mar The Things That Make Web Content “High Quality”

If you’ve got your finger on the pulse of the SEO world, then you’ve heard this phrase a million times: “You’ve got to create high-quality content.” It’s good advice. In fact, it might be the single most important piece of advice you can get when it comes to search engine optimization. But what exactly does it mean? What is high-quality content anyway?

Truthfully, there’s no easy answer. Kind of like beauty, high-quality content is in the eye of the beholder. That being said, there are some general things that you can keep in mind while you’re developing content to be high quality.

Who Is Your Audience?

When developing high-quality content, this is the most important question you can ask yourself. If you don’t have an answer to this question, then you need to take steps to answer it. You can do this by offering surveys, contacting customers directly, and even by examining the profiles of people who follow you on social media. If you can gain a clear picture of your customer or client base, then you should be able to think of ways to craft content that will appeal to those people.

Make Things Easy on the Reader

It’s busy out there, and there is a lot of other information besides your content that’s vying for your readers’ attention. If you want them to read what you have and want that information to be useful, then be sure that you’re presenting it in a way that’s easily digestible. There’s a reason that the vast majority of online content these days is in the form of lists. That doesn’t mean that you have to turn your company’s website into some strange version of Buzzfeed; it does mean that you should carefully consider the way that you’re formatting the information you present.

Content That’s Shareable

The best way to convince search engines that the content on your website is high-quality is for other people to share it organically. How you get people to share your content is entirely dependent upon the kind of business you are and what kind of products and services you sell. You might be shooting yourself in the foot if you don’t make it easy for people to share content that they find on your webpage. Do you provide people with an easy way to share your content on Facebook, Twitter, reddit, and other social media sites? If you don’t, then you should start.

Be Authoritative

It seems obvious, but you’ve probably noticed that the majority of the web content you come across on any given day is a complete hack job. While all that content may do some good with search engines for a time, that low-quality writing is eventually going to take its toll. So, make sure that your topics are well researched and cited, and also make sure that your content has seen the inside of a spellchecker. Nothing makes your content seem more worthless than senseless typos and grammatical errors.

Now Get Blogging

Hopefully, by following these tips, you’ll have a good idea about how to make your business blog the very best that it can be. The only thing to do now is to get blogging. So, get to it!

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