24 Feb The Things that Make a Good Business Blog
Perhaps you’ve been dragged kicking and screaming into creating your own business blog, or perhaps you embraced the idea with open arms. Either way, virtually every business that has an online presence also has a blog, even large companies that you’d think wouldn’t have one. Like any content on the Internet, all of these blogs aren’t created equally. While a blog can help with a business website’s overall SEO strategy, to really get the benefits, you have to have a very high-quality business blog.
What are the things that separate the business blog wheat from the business blog chaff? We’re here to explore a few of the things that you should keep in mind if you’re trying to make your business blog the very best that it can be.
Don’t Be Afraid to Be Personal
Now, this doesn’t mean that you have to adopt the tone of a 14-year-old girl’s diary, but it does mean that you should let your personality show through your blog. Often, businesses tend to craft blogs that are impersonal in nature, ones that simply relay information dryly and without a lot of flair. While this may be informative, it’s not very entertaining. And that’s the thing; your business blog should be entertaining. You don’t like reading boring content, so why would your customers or clients?
But, Maintain Your Credibility
While you want to show yourself in you’re writing, you don’t want to damage your aura of credibility by doing so. Whenever you make claims about statistics, facts and the like, make sure that you’re backing them up with sources. Also, avoid the temptation to always be selling your business. Instead, adopt the tone and attitude of a person who’s been there and done that. The odds are that if someone is reading your business’ blog, then they’ve already bought into your business. Take your blog posts as an opportunity to confirm why your readers have placed their faith in your brand and its offerings.
Make It a Regular Thing
The soil of the Internet is fertilized with millions upon millions of blogs that contain one or two posts and have since been abandoned by their authors. Don’t let your business’s blog become one of them! Getting some steam behind a blog can take a lot of time, but eventually you’ll get over the tipping point. Make a schedule for your posts and stick to it religiously. Also, bear in mind that you have to accumulate approximately 50 or so posts before Google even notices it.
The Only Good Writing Is Rewriting
Remember that what you put on your business’s blog represents your business both in terms of what the content says and how that content is presented. Just as you would thoroughly proofread and edit an important piece of business correspondence, so too should you edit and proofread your blog posts. If you fill your business’s blog with poorly constructed, worded and edited blog posts, you could very well undermine the positive impression of your brand that you’re trying to create.
What are You Waiting For?
If you follow the above guidelines, you should be well on your way to crafting a first-class business blog. The only thing you have to do now is get writing. So, get to it! What are you waiting for?The Things that Make a Good Business Blog by staff