How Not To Do Search Engine Optimization

How-Not-To-Do-Search-Engine-Optimization

02 Mar How Not To Do Search Engine Optimization

When you’re trying to get the most out of your SEO strategy, you’re going to come across a lot of different advice. And, if you know the Internet well, then you know that not all of that advice is created equally. In fact, some of it’s just downright wrong. First and foremost, remember that SEO is more an art than it is a science, and there’s sure to be differences of opinion on how best to implement any given strategy. That being said, there are some things that you really shouldn’t be doing. With that in mind, we thought that we’d share a few.

Using Optimized Anchor Links

Not sure what that is? It’s simple. Say you were trying to corner the “gizmos” keyword. In your content, you would link to your pages about gizmos by anchoring those links on the word gizmo. This used to be a best practice for SEO, but it isn’t any longer. As a matter of fact, Google has begun to penalize websites that make use of this kind of linking. So, what should you do instead? You’re much better off anchoring your links on long phrases and web addresses.

Focusing On Keyword Density

Even as Google and other search engines have continued to update their algorithms, making them much smarter than they used to be, people are still spending an inordinate amount of time focusing on keyword density. While you don’t want to overstuff your content with keywords (especially long tail ones), you shouldn’t be trying to nail a certain percentage for your keywords. Why? Because your focus should be on the quality of your content, pure and simple. Your keywords are still important, don’t get us wrong, but they need to be a part of natural, useful content. The algorithms might not be able to fully tell what quality content is yet, but you can bet that they’ll be able to soon. How do you want your content to look when that happens?

Doing Untargeted Guest Blogs

Guest blogging is an old SEO standby, and it’s one that still works. However, as more and more people have jumped onto the bandwagon, the quality of these guest blogs has gone down quite a bit. And, you can bet your bottom dollar that the big search engines have caught up to the trend. If you’re going to guest blog, make sure that it’s within your niche and that you’re actually offering interesting content, not merely keyword-stuffed, “spammy” content laden with links. The search engines will notice, and both you and the site that you’re guest blogging on will be penalized as a result.

Quantity over Quality

We’ve been touching on it throughout, but it bears repeating: You need to deliver content and not keyword-stuffed prose. People often take this as a green light to fill their websites with content galore. That’s not really the answer, either. Just as you shouldn’t stuff your content with keywords, you also shouldn’t stuff your website with content. Instead, focus upon delivering content of the highest possible quality, and you’ll begin to see the results before you know it.

Keep Up to Date

The rules of search engine optimization are always changing. That means that you need to keep your ears to the ground, because what’s best practice now might not be best practice in a few months. That being said, if you follow the guidelines that we’ve set forth above, then you should be current with the SEO scene.

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