20 Nov What is Google Penguin?
With Google’s latest algorithm changes, it has many website owners wondering: how am I going to keep up? Google is constantly making changes to its search engine, using algorithms to place emphasis on high-quality websites and to diminish search engine potential for low-quality websites.
Over the years, Google has implemented various algorithm changes, including: Panda, Penguin, and Pigeon. Each algorithm is unique and will affect search engine results differently. This article will discuss Google’s latest algorithm change: Penguin.
What Does Penguin Do?
Google’s Penguin algorithm focuses on inbound link quality. What this means is that Google determines the value of each website that has a link to other websites. For instance, if a website has a link to an article on your page, Google is essentially going to “score” or rank that website for its quality. If the quality is low, your website will suffer negative search engine consequences – i.e. it will not show up.
So how are Websites Graded?
Google uses metrics that determine the quality of a website. These metrics include:
Google Page Rank
Alexa Traffic Rank
Volume of pages indexed
Volume of links on the internet
What’s important here is quality, not quantity. For years, many websites relied on increasing their amount of content, rather than the quality. This method no longer works. Having quality content on websites will fare well with Google, as quality content is what people are after. People use the internet to find reliable information that they can depend on. Google knows this and is working to weed out websites that do not produce quality material.
To safeguard your website from being pulled beneath the surface from Google’s Penguin algorithm, you will need to see which websites have links to your website. Google’s Webmaster Tools allows you to see who is linking to you, and once you have this information, you can plan your course of action. Next, you will want to use Google PageRank to see how these websites are scored between 0 and 10, with 10 being the best. If you have low quality websites linking to your website, you have two options:
1. Contact the website(s) and request that they remove the link to your website
2. Use Google’s Disavow Tool to request that Google forfeits algorithm consideration for these websites as links to your website. You can find Google’s Disavow Tool in your Google Webmaster page.
While these methods will help improve your website rankings in time, they do not work overnight. Be sure to frequently check Google algorithm updates to make sure that you’re on top of your game for your website. And always remember that quality is better than quantity. While Google’s more strategic algorithms make it harder to gain website traffic, it does make the internet a more reliable place. Searching for useful information through Google is made easier because Google places a strong emphasis on promoting meaningful, quality content that actually makes a difference.What is Google Penguin? by staff