04 Feb Getting Your Website Listed
Listings are an important part of law firm SEO that should not be overlooked. While many potential clients will only search by Google when looking for new legal representation, there are still many others who will look through online directories and some more who will use Google AND online directories to find a law firm. Making sure you are listed in as many high-quality directories and listings as possible will increase your backlinks and visibility on Google. This is key to connecting you to more prospective clients.
What are Backlinks?
Backlinks are links on other websites to direct traffic to your website. One of the most important reasons why listings help law firm SEO is that Google rewards websites that have strong backlinks. It’s important to remember that quality is more important than quantity, so simply getting your website linked to by thousands of low-traffic and low-quality websites may not help your SEO at all. You want to target the listings that Google recognizes as high-quality. One of the first places you should get listed is the Yahoo Directory. According to SmallBusinessComputing.com, backlinks from directories like Yahoo will have one of the largest impacts on your SEO.
Law Firm Directories
There are hundreds of law firm directories online. Finding the most respected of these directories and inputting your law firm’s information will pay dividends for your business in the future. You want to make sure that you are not only targeting low-quality directories, so you should do a quick tour of each directory before you enter a listing. You can normally tell which websites are getting more traffic and are being constantly updated. If a website has a poor or old-fashioned web design, you can skip that directory and look for others. A few law firm directories that you may want to investigate:
- Yahoo Directory
Local directories are just as important as law firm directories for SEO, and you need to make sure your information is available in both. Backlinks from local directories will positively affect your firm’s rankings in Google Places searches. By developing a strong online connection between your law firm and its physical location, you will significantly improve your Google Places results. Yext.com recently discovered which local directories have the most impact on SEO, and these are the ones you should target first. The top local directories include:
- Google Places
- Yellow Pages
First and foremost, make sure your firm has a listing on Google Places. That is the most important place to start and will ensure that your inclusion in other local directories will compound your visibility across the Internet. The second website you want to visit is Moz Local. Moz Local can help you enter hundreds of local business directories at once. By using Moz Local, you will guarantee that your website is getting listed and you will be able to do it in a fraction of the time.
Listings are a frequently overlooked component of SEO, but they are as critical as any other. While it may seem tedious to search for several directories and then submit your company information, this simple process will provide long term benefits to your law firm SEO.Getting Your Website Listed by staff