Five Benefits of Social Media Marketing That You Need to Recognize


20 Mar Five Benefits of Social Media Marketing That You Need to Recognize

Whether you have totally embraced the idea, or you are still approaching it from a “maybe” point of view, there is no denying that social media marketing is here to stay. While it may require you to learn new skills, and maybe even take on another employee to keep up, the benefits far outweigh these inconveniences – especially if your marketing is done right. The following are some of the major benefits to incorporating a solid social media marketing campaign into your efforts.

Greater Brand Recognition

Brand recognition is important for every single business that wants to grow, and social media helps you increase it. The number of users on various platforms is staggering, but that also means that more people than ever have the chance to come across your brand. If you are leveraging as many of the platforms that are relevant to your business as possible, your brand will gain more interest and recognition.

Loyalty Matters

According to a recent study, 53% of those in the United States who take the time to follow brands on social media actually report that they have increased loyalty to them as well. The reason is fairly simple – those brands are more likely to show up in their feeds, which drives interest in products, services, and news.

Increased, Targeted Advertising

Social media marketing creates a sort of in-your-face method for marketing, and it’s actually something that users sign up for when they decide to follow your company – who wouldn’t want to take advantage of that? On platforms such as Facebook, your ads will show up in the feeds of all those who “like” your company, as well as all their friends. Each person who hits that like button is just one more that is agreeing to see your ads whenever they log on.

Attract New Traffic

Previously, you were fairly certain that much of the traffic to your website was from those who were already familiar with your organization. When you include social media marketing, you are increasing the number of people who will click through to your site, without having to rely on keywords and searches. Interest is piqued by others who are interacting with, or sharing your content.

Lower Marketing Costs

While you might not see this within the first few days or weeks, according to Hubspot, 50% of those who spent only six hours each week working with social media actually saw a decrease in their overall marketing expenses. Anything that can lower costs while increasing traffic and brand recognition is certainly worth considering, and just makes sense for any business.

Social media marketing is here to stay. While these benefits are worth considering, they are only the tip of the iceberg. If you are serious about increasing your sales and generating more traffic, you need to kick your social media marketing into high gear. Take the time to discover Facebook, LinkedIn, Twitter, and Google+, and which platforms work best with your organization – you just might be surprised at how easy it is to add to your marketing plan.

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