27 Feb If You Can’t Beat ‘Em, Tweet ‘Em: Why Your Business Should Consider Twitter
Of all the social media platforms out there, Twitter is the most often misunderstood. Businesses tend to treat their Twitter pages as if they’re diet versions of their Facebook pages. This is a tremendous mistake to make. Twitter is its own animal, with its own conventions and users. If you elect to get your business up and running on Twitter, then you’re going to need to treat it as a project that’s separate from whatever you might be doing on Facebook or elsewhere.
Given that getting on Twitter will require you to devote even more time and resources to social media, you may be asking yourself if it’s even worth it. In the majority of cases it is, and we’re here to tell you why Twitter can be a powerful social media tool for your business to leverage. Let’s take a look at the reasons why:
140 Characters or Less
Brevity is the soul of wit, and brevity is exactly what Twitter forces upon you. While some may be tempted to view this as a limitation, being forced to be concise is actually quite liberating. It forces you to focus intently on the message you’re trying to deliver and to find the very best way of communicating that message.
More Viral Potential
While sharing content is a vital component of any social media platform, there is perhaps nowhere easier to do this than Twitter. First, whatever is being shared is 140 characters long, which means that it’s easily digestible by anyone who sees it. Secondly, the button to share a Tweet is only pixels away from the Tweet itself. Provided you’ve amassed enough followers and your Twitter content is interesting enough, it’s much easier to go viral here than it is elsewhere.
They’re Already Tweeting About You
You can bet that many of your customers are already using Twitter, and more likely than not they’ve been talking about you. If you’re not on Twitter, then you’re completely blind to everything that they might be saying about your business. Whether what they have to tweet is good or bad, you should be apprised of it.
Engage Customers Directly
On Facebook and other social media platforms, you can engage with your customers by posting yourself or by responding within comment threads. While that’s all well and good, it does kind of detract from the personal connection you’re going for if your comments are all part of a much longer discussion. On Twitter, you can engage your customers on a one-to-one basis by tweeting at their Twitter handles. This serves to create a more personal feel than you’ll get with other social media platforms.
The whole idea of the “trending topic” really finds its origins in the Twittersphere. Aside from using Twitter to represent your business and to engage with your customers, you can use its powerful search features to see what people have to say about topics in your industry. The information you glean from doing this can be tremendously valuable for virtually all aspects of your business.
Twitter is Powerful
As you can see, Twitter is a great platform for your business to get out in front of customers. So, don’t just let your social media strategy languish on Facebook. Instead, dive head first into the Twittersphere, and see for yourself just how much it can do for your business.If You Can’t Beat ‘Em, Tweet ‘Em: Why Your Business Should Consider Twitter by staff