When Your Business Should Be Blogging

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19 Nov When Your Business Should Be Blogging

If your business has gone “online,” meaning it has some sort of online presence, it is highly recommended that you have a blog to supplement your other online marketing strategies. As mentioned in other blog posts on TruCounsel, blogging is a way to reach and connect with your target audience. Rather than simply having a static website that describes your products or services, adding a blog page to your website will allow you to implement a “human” voice to your brand or image.

When you have a blog, it allows you to create custom content that says exactly what you want it to say. You can add personality, spunk, authority, or whatever you choose – it is your blog and therefore it is your voice. This voice will speak to potential customers or clients, often eliciting a “bond” between your business and your readers, prompting them to contact you for services. It has been shown that people feel positively about businesses that engage in blogging, as it makes them feel more comfortable about how a business promotes itself and engages with customers. Below is a list of reasons why you might want to consider adding a blog to your business website.

  1. You want to increase the traffic to your website: If you want more people to know about your business, adding a blog will definitely help. The more pages and content that you add to your website, the higher it will rank in search engine results. Even more, each time your blog is updated, you can share each new post on social media. So when your friend Sally is swiping through her Facebook newsfeed and sees your new blog post, she may just click on it – and there’s a new visit to your website.
  2. You want to reach and engage with more people: If you create engaging, useful content on your blog, people will notice. Share your posts on Facebook, Twitter, and Google+ and you will have more readers. Each reader is a potential client, so the more content you create and share, the more likely you will score new clients or customers. And when someone really likes your blog posts, they will share them, reaching people that you didn’t reach initially. Social media is a fantastic tool for spreading your business.
  3. You want your customers to feel connected to you: Depending on what line of business you are in, you may feel compelled to reach out to potential customers to connect with them. Lawyers are an excellent example of a group of professionals that should definitely be connecting to potential clients. By having a blog, you will be able to connect to your readers in a variety of ways. First, you can demonstrate your industry-specific knowledge, in this case, law. Clients wants to hire lawyers that know what they’re doing, and by having a blog, you can show your readers that you are up-to-date with everything industry-related, including laws, news, and the latest big name trials. Second, you will instill trust. You blog will allow readers to feel connected to you and they will grow to trust your expertise. This connection might mean the difference between picking the lawyer in the Yellow Pages and the lawyer that updates his blog daily.

By adding a blog to your website, you add a whole new dimension to your online marketing strategy. TruCounsel Marketing specializes in content development, management, and social media. Contact TruCounsel today to learn more about blogging or if you would like us to help you set up an excellent social media strategy.


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