How to Avoid Getting Penalized by Google

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14 Nov How to Avoid Getting Penalized by Google

When you manage a website or a blog, there’s significant maintenance involved. From creating useful content to engaging in social media, running a website takes work. Even more, it takes work to avoid being penalized by Google. Over the years, Google has developed algorithms that weed out low-quality websites, while promoting high-quality websites instead. These algorithms measure the following:

Link authority – amount of inbound links, the quality of the website that’s linking, and the anchor text that is used

Webpage factors – titles, tags, responsive mobile design, and if the page loads quickly

Brand factors – search frequency for brand, mentions, specific keywords

Content – Quality of content, frequency of new content, page views, and shares on social media platforms

In order to not be penalized by Google, it is important to understand how Google ranks websites, as well as understanding ways to improve your website’s content. Below are a few tips that help websites stay on Google’s good side.

Engage with Readers

When you produce content on your website, you’re doing it for readers (in most cases). For instance, if you are creating a website about your photography business, you are trying to communicate your skills to potential clients. By adding a blog page to your website, this allows you to engage with your readers. To do this, write content that will motivate your readers to interact with you. For example, maybe at the end of every blog you write, you include a few questions for your readers. Then next week, you can write blog posts about the feedback you received from your readers. Not only does this allow you to get to know your readers, but they will see that you actually care about them and their ideas.

Write Longer Articles

One of the metrics that Google uses to rank websites is its content amount and depth. By writing lengthy, in-depth articles, you are essentially filling Google’s mailbox with armfuls of information that it must consider. The more you produce (or shove in Google’s mailbox), the more likely your content will show up in search results. However, quantity does not outweigh quality. While it is important to produce long articles, it’s even more important to produce quality articles. Your content is meant to help readers answer questions and find solutions to their problems. Therefore, you will want to actually produce content that makes a difference. Google’s Panda algorithm punishes websites that have short articles, so be sure to produce articles that are 500 words or more.

Don’t Try to Cheat Google

Google knows all and sees all – so don’t try to pull a fast one. Many people try to work around Google’s algorithms by coming up with creative “black-hat” methods that cheat the system. For instance, buying links or overusing keywords may work for a short period of time, but Google will catch you and penalize your website. In some cases, Google may even erase your website from its search engine all together. If this happens, it may be nearly impossible to save it.

Utilize Social Media

Once you write your creative, unique content, SPREAD IT AROUND! Most people will never even know that it exists if you don’t tell them about it. Facebook, Twitter, Instagram, and Google+ are all great methods of being social online. When web pages receive social likes or mentions, Google foams at the mouth. Google is all about providing people with the content that they want and when Google sees that your content elicits a Facebook “Like,” Google sees that and LOVES it. Because of this, web pages that have social likes are highly unlikely to be penalized by Google.


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